Book a free strategy call and I'll audit your current Meta ads, read them against what your market actually wants, and pinpoint the angle you're missing.
20 minutes · Real angle audit · Zero pressure
One short call, one clear read on where your creative is leaking performance, and the next angle to test that your audience is already asking for.
For beauty and wellness brands spending $20k+/month on Meta.
Every tier runs through The Creative Lab, so the angles are researched before anything gets designed.
$300
Three ads, three different angles, one hundred dollars each. The lowest-risk way to see how I think.
$2,500/mo
Your creative department on retainer. I own the angles, the production, and the testing.
Custom
Once the ads are winning, we widen the rest of the funnel.
Every tier is built for beauty and wellness brands running Meta.
Angles, hooks, and big ideas built from real market research, not swipe-file recycling.
Scroll-stopping statics and short-form video, produced and packaged ready to run in platform.
Hooks, primary text, and headlines written to earn the click and the sale, not just the impression.
A clear-eyed read on what's working, what's fatiguing, and exactly what to put into test next.
Structured tests that change one variable at a time, so the winners are obvious and repeatable.
Deep focus on one world, so the creative speaks your customer's language instead of guessing at it.
Every ad I run starts as a hypothesis and ends as evidence. Welcome to The Creative Lab.
Most creative gets judged in a meeting. Someone likes it, someone doesn't, and the budget follows whoever spoke loudest. I'd rather let your buyers settle it. Proven formats go in, the market votes with its money, and what comes out is a winner you can put real budget behind.
Mine reviews, comments, and competitor libraries for the market's real desires and pains. Nothing gets designed before this.
Turn the research into angle variations worth testing, each one a specific bet about what will move your buyer.
Statics, video, and copy built to run, with one variable changed at a time so the results actually mean something.
Let it run long enough to be real. Find the winners, cut the losers, then iterate the winner into the next round.
Then it starts again. Every winner becomes the new control, and the next test has to beat it.
Here's what "testing" actually means when I say it, because most people use the word loosely.
If I change the hook, the image, and the offer all at once and results move, I've learned nothing about why. So I change one thing per round. Slower on paper, far faster to a real answer.
A winner that's ahead after two days and forty clicks isn't a winner, it's noise. Tests run to a sample size that can actually support a decision.
Once a test is live, I leave it alone. Constant tweaking mid-flight is the fastest way to end up with results nobody can read.
A losing angle tells you something true about your market. Losers get documented, not just deleted, so we stop paying to relearn the same lesson.
One ad can't do the whole funnel. Creative that stops a stranger is not creative that closes a warm buyer, and running the same asset at both is where most budget quietly leaks.
Top of funnel
Cold audiences don't know you and don't care yet. These ads lead with the problem, the pattern interrupt, or the unexpected claim. The only job is earning the stop and the click.
Middle of funnel
They've seen you, they're curious, and now they're skeptical. This is where proof, mechanism, founder story, and objection handling do the work. The job is turning interest into trust.
Bottom of funnel
They know you and haven't bought. These ads carry the offer, the reason to act now, and the last objection standing between them and checkout. The job is the purchase.
Map the creative to the stage and every dollar has a job. Run one ad everywhere and you're paying cold traffic prices for warm traffic results.
Statics and a video ad built from market research, testing, breaking news, and founder-story hooks.
Four of the statics from the set
Static ads I produced that ran in a live Meta advertising campaign.
I make Meta ads for beauty and wellness brands, and I treat every one like an experiment. Most creative underperforms not because it's ugly, but because nobody pressure-tested the angle. That's the part I obsess over.
I use the scientific method on ads. Start with what's already working, change one thing, watch what the market does, then iterate. Not guessing, not redesigning everything on a hunch, just steady rounds of testing that get more out of every dollar you put in.
My background is in research and direct response, so I start with what your customer already believes, wants, and fears, then build creative that meets them there and let the data decide what wins.
Everything runs through The Creative Lab: research, hypothesize, produce, test, scale. It's how I turn hunches into winners you can actually put budget behind.
CEO, Social Voids. Press play to hear how it went, in his own words.
"Melody is an absolute powerhouse. She's not just knowledgeable, she's strategic, efficient, and deeply committed to results. She didn't just tell me what to fix, she actually fixed it. Investing in Melody's expertise has been one of the smartest decisions I've made for my business so far."
"Very high quality copy from Mel. She brings lots of excitement and story to her craft. Call to actions were cleverly embedded, no surprise considering her skillset."
"I do like the visuals. Very, very, very good."
I build Meta ad creative for beauty and wellness brands: strategy, concepts, statics, video, and the direct-response copy that ties it together. Then I test angles against each other to find the ones worth scaling.
It's a 20-minute video call. You show me your current ads, I audit the angles against what your market actually wants, and you leave with a clear next step to test.
It's the smallest way to work with me. $300 for three static concepts, one hundred dollars each, every one built on a different researched angle, plus a short brief showing the thinking behind them. Delivered in 7 days.
One variable at a time, run to a sample size big enough to trust, left alone while it runs. Losers get documented so we don't pay to learn the same thing twice, and winners become the control the next round has to beat.
No. Cold traffic, warm retargeting, and bottom-of-funnel closing ads each need different creative, and I build for all three stages.
Beauty and wellness brands running Meta ads, typically spending $20k+/month, who feel their creative has plateaued and want fresh tested angles rather than more of the same. If you're just getting started with ads, I'm probably not the right fit yet.
The Creative Lab retainer starts at $2,500/month and covers research, a steady pipeline of creative, and monthly reporting. It's flat and agreed up front, so there are no surprise invoices.
20 minutes · Real angle audit · Zero pressure